Galleries

The Concept

The butterfly, a metaphor for the aesthetic quality of ceramics, becomes the emblem of transformation through its generative process. With “Metamorphosis – The Unseen Is the Real Story”, Iris Ceramica Group encourages reflection on perception and transformation, blending materiality with digital video art.

The Experience

Inside the Clerkenwell showroom, this metamorphosis unfolds through an immersive culinary experience divided into four sensory “stations”: eyes, ears, heart, and alchemy. Food becomes more than nourishment—it’s a playful experience for the senses. It stimulates the eyes, plays with textures and sounds, uncovers hidden emotions, and envelops guests in the magic of transformation, guided by the hands of an alchemist-chef.

The long-standing partnership between Iris Ceramica Group and the American Institute of Architects – UK Chapter continues with an evening dedicated to design quality, innovation, and sustainability—core values shared and promoted through the Group’s active support of the competition. For the 2025 edition, the Awards introduced entirely new categories and, for the first time, recognised only projects completed within the United Kingdom, further highlighting the growing relevance of British architecture on the international stage.

The jury, chaired by Alison Brooks (Founding Principal & Creative Director, Alison Brooks Architects), featured leading voices in architecture and engineering: DaeWha Kang (Founder, DaeWha Kang Design), Matthias Schuler (Founder & Managing Partner, TransSolar Climate Engineering), Rob Partridge (Design Director, AKT II Engineering), Ellie Stathaki (Architecture & Environment Director, Wallpaper Magazine), and Margherita Giannoni (UK PR & Communication Manager, Iris Ceramica Group).

To mark this special occasion, Federica Minozzi, CEO of Iris Ceramica Group, will personally present the ICG Award—a prize reserved for the project that best embodies the Group’s core values of Sustainability, Innovation, and Excellence in Quality.

Alchimia & Iris Ceramica Group

Following its successful debut at Milan’s Fuorisalone, the ICG Gallery will present Alchimia & Iris Ceramica Group to the UK market for the first time. Developed by VBH, this cutting-edge technology is fully compatible with the Group’s ceramic surfaces and redefines interior design. The innovation allows ceramic slabs to seamlessly conceal and reveal screens and audio-video systems, transforming the surface into a monitor and sound diffuser. At first glance invisible, this integrated solution brings to life a ceramic material in constant metamorphosis—ready to unveil entirely new dimensions of experience.

Enhancing this innovation is a series of evocative video installations created by international visual artist Lorenza Liguori, who crafts abstract yet tangible dreamscapes. Her work fuses diverse materials, colors, substances, and forms into immersive 3D objects, often featuring human faces and figures to remind viewers of the connection between imagined and real worlds.

SAPIENSTONE DRESS CODE

Sapienstone presents “Dress Code by Jaime Beriestain”, an innovative collection combining fashion, design and ceramics to breathe new life into spaces. The aesthetic is inspired by Parisian interiors and Haussmannian palaces, rich in elegance and material contrasts. Beriestain transforms ceramics into a signature material, playing with sophisticated textures, versatile formats and a Deeply Chic palette. The effect is that of refined, enveloping and personalised environments, where every surface becomes an element of style. The details are reminiscent of haute couture, with meticulous finishes and a distinctive artistic touch.

At the heart of the project is the 4D technology that gives visual depth and a surprising material effect. Thanks to the advanced technology of Sapienstone and the know-how of the Iris Ceramica Group, Jaime Beriestain has created an exclusive and unprecedented collection, revolutionising the canons of ceramics and redefining the expressive possibilities of this material. Each surfaces does not merely clad a space, but becomes an integral part of the environment, adding an artistic and sartorial