METAMORPHOSIS – MILAN DESIGN WEEK 2025
MilanAlchemy, sound lights, digital canvases, interactive videos. Iris Ceramica Group interprets the Fuorisalone 2025 theme “Connected Worlds” in a multi-sensory narration where everything seems something else, where boundaries fade and perceptions are distorted.
Alchemy, sound lights, digital canvases, interactive videos. Iris Ceramica Group interprets the Fuorisalone 2025 theme “Connected Worlds” in a multi-sensory narration where everything seems something else, where boundaries fade and perceptions are distorted.
Lights become musical instruments and surfaces appear and disappear, changing their skin. But this is not magic: it is pioneering technology applied to ceramics. The boundary between reality and illusion fades as technological innovation showcases the surrounding world in a new light.
Through digital installations, luminous video-mapping and synchronised sounds, visitors enter a new dimension in which space is transformed, time dissolves and matter takes on a new identity.
The butterfly, a representation of the aesthetic quality of ceramics, through its generative process becomes an emblem of metamorphosis itself.